Gamestec Playnation Group off to a flying start

Peter Davies, Managing Director of Gamestec and Playnation, has set out a future facing strategy for 2017 and beyond that will see both national operating firms working more closely and efficiently to provide a world class service for their customers. While not formally merged, the two companies will be identified collectively as the Gamestec Playnation Group. They will, however, continue to operate as separate businesses.

Key to Davies’ strategy is the formation of a brand new senior executive operational team that spans both Gamestec and Playnation. The team will work tightly together to support both businesses and will seek to enhance collaboration and team effort across the Gamestec Playnation Group.

It comprises Peter Collinge, Chief Operations Officer, Gamestec Playnation Group; Andrew Brown, Finance Director, Gamestec Playnation Group; Rod Hyde, Commercial Director, Gamestec Playnation Group; Neil Lancaster, People and Social Responsibility Director, Gamestec Playnation Group; Stuart Green, Operations Director, Playnation; Lee Jefferson, Sales & Marketing Director, Gamestec; and Barry Knowles, Business Development Director, Playnation.

In terms of responsibility Collinge will oversee all combined operations of Gamestec Playnation Group as Chief Operations Officer. Stuart Green will have specific responsibility for the Playnation Resorts and Leisure businesses supporting the COO. Andrew Brown will have control over finance functions of both Gamestec and Playnation. Rod Hyde will look after product and merchandise procurement, asset utilisation and product management across Gamestec and Playnation.

Neil Lancaster will oversee the HR, compliance, security and health and safety and fleet functions of both Gamestec and Playnation. Lee Jefferson will have responsibility for corporate accounts, sales and marketing for Gamestec. Barry Knowles will have business development responsibility including Motorway Services and AGCs for Playnation.


Commenting on the changes and the timing of the announcement, Davies said: “With EAG and ICE at the forefront of our minds, it’s vital that we set a positive marker for what will most likely be a challenging trading year ahead. We now have a talented executive team that’s brimming with experience and knowledge across both Gamestec and Playnation operations and we’ll be utilising and sharing those resources to deliver the very best products and services going forward.”


On the outlook for 2017, he added: “We are a well organised business with fantastic talented and hard-working people. We have a financially strong supportive parent in NOVOMATIC Group and benefit from being part of a collective group of market leading companies in the UK. Furthermore we have direct access to the very best gaming and amusement products available globally through our excellent supplier relationships.  Our response to the challenges we face must be to raise our efforts and seek out all opportunities to strengthen our business.”


NOVOMATIC UK CEO Zane Mersich commented: “This announcement ushers in a new era for both companies under the Gamestec Playnation banner. The Gamestec Playnation Group is now, by some considerable margin, the largest operating company in the UK within the sectors in which it is active. The scale and scope of the business will allow for efficient exploitation of opportunities as well as offering absolutely world class service and product to all of its customers. We are massively excited about the potential for both companies under the joint umbrella. This relates to sharing of technology, best practices, efficiency and, of course, optimum utilisation of the incredible range of ‘best of breed’ product offered by UK sister companies, as well as a depth and breadth of product and technology stemming from NOVOMATIC itself, unsurpassed in Europe. These are exciting times indeed for the Gamestec Playnation Group and I look forward to their achievements in the years to come.”


Gamestec will be exhibiting together with the wider NOVOMATIC Group at the forthcoming ICE Show at Excel London 7th – 9th February.