Gaming Machine Income Up 13% After Gamestec Install £70 Machines

Change in stakes and prizes rules improves income for pubs and operator.

Less than a month after the change in stakes and prizes legislation, Gamestec has seen a significant increase in income on their machines.

Gamestec, the UK’s largest operator of gaming machines in pubs, has seen income levels rises of around 13% since the introduction of the new machines.

The company believes it was the first to install and run a £70 prize machine in the UK and has installed more than 8,000 new £70 machines in around 4,000 locations, more than any other operator so far.

Managing Director Chris Butler said the results are encouraging: “We’ve invested our time, resources and staff to making sure the smooth roll out of the £70 prize machines and it is gratifying to see such strong results through in the first month.

“We set out to really create a buzz around the new stake and prize levels and not to cut any corners in our approach. To do this we set out a policy to change all machines on site for new £70 machines and we are using eye catching high quality point of sale materials to advertise the changes to customers. This approach whilst requiring significant investment and manpower is paying dividends. Other operators may have taken a more relaxed approach but cash box performance speaks for itself.”

“The pub sector has been under pressure this year and the increase in income from gaming machines will make a real difference to the retailers, licensees and pub managers who host our machines.”

“This operation has been about maximizing the income opportunities and we are on the verge of announcing a number of other exciting new initiatives which will offer pubs the opportunity to further increase their revenues.”

Over 20% of games are currently being played at the new £1 maximum stake with the average stake around 60p and this rise in average stake bodes well for sustained performance.

We are pleased with the preparation and response from the machine manufacturers and there are a number of models which are performing well, both as conversions and as new games designed specifically for new stake and prize levels.

Many of the new machines have been installed by Gamestec in the national estates of Barracuda, Enterprise Inn, Greene King, JD Wetherspoon, Marstons, Mitchells & Butler, Punch Taverns and Town and City to name a few. It has plans to complete the roll out of new £70 prize machines across the UK in the coming month.