Gamestec unveils new digital product portfolio at ICE 2011
21/02/2011Gamestec, the UK’s leading gaming machine operator in the pub sector, will unveil plans for its new digital product portfolio, in partnership with Novomatic Group, later this month at this year’s International Casino Exhibition (ICE) at Earls Court.
Working with Astra Games Limited, a subsidiary of Austrian Gaming Industries (AGI) and part of the Novomatic Group, Gamestec will be launching across the UK Gamestec Digital; a new digital gaming platform that brings together the best in content, technology and business support.
Chris Butler, Managing Director of Gamestec said: “At this year’s ICE exhibition we will be showing Pub Co partners and others our brand new digital product portfolio. The partnership between Gamestec and Astra brings together the best in technology, content and distribution as well as offering a proven digital network and the best service and maintenance expertise. It will allow us to take the lead in digital pub gaming“
He added: “Astra has continually broken new ground in gaming machine design. The Gamestec Digital solution will incorporate the best content from AGI and Gamestec’s sister company Bell Fruit Games and will also be open to other developers to ensure that we offer the best possible selection of games.”
Gamestec expects commercial trials of the Gamestec Digital product to begin in the spring.
Zane Mersich, Managing Director of Astra Games, said: “Astra Games offers an extensive portfolio of game content that ideally complements Gamestec’s proven ability to deliver a customer driven service right across the United Kingdom. Their expertise will become a great strength in getting our digital content delivered in the marketplace and ultimately to pub customers.”
Astra will be an integral part of the huge Novomatic presence at ICE on stand 3035