Ever fancied getting to grips with one of FHM's beauties? Well now thanks to Gamestec, the UK's leading gaming and amusement machine operator, you can! Gamestec has teamed up with up and coming game developers BOO Innovations to launch the official FHM game on Gamestec's flagship product the Gamesnet.

The new FHM branded quiz game is based on the best selling men's magazine and features a selection of some of the most popular FHM girls capturing the essence of the brand.

FHM is currently on trial throughout the UK on a number of sites and initial feedback has indicated that the game is performing particularly well.

Gamestec recognise the potential for a game like FHM within the market and believe that the game already has a large ready-made audience, which explains the games already phenomenal success.

Launched in 1994, FHM is the biggest selling monthly men's magazine in the UK and has a circulation figure of over 420,000 and a readership of 3.5 million! The popular men's magazine is targeted at 18-34 year olds, so the new game fits perfectly with Gamestec's core target audience and Gamesnet players.

The official FHM game will be rolled out across thousands of Gamestec sites early in the year allowing FHM to reach its audience in an interactive and entertaining way.  As well as providing the FHM brand with exposure in pubs across the country, the game and Gamesnet will also be marketed in FHM magazine.

Andrew Hughlock of BOO Innovations said, "I'm extremely pleased to be launching FHM on the Gamesnet and look forward to working with Gamestec in the future."

Rolf Nielsen, Managing Director at Gamestec, added, "We are delighted to be given the opportunity to launch such a well-known brand as FHM with Boo Innovations and believe that this is a great game for Gamestec to start the 2007 with. We are sure that FHM is going to be a huge hit!"